Trademarks, Brands and Advertising
KMKSC can assist with a wide variety of matters relating to trademarks, service marks, trade dress, trade names and advertising and copyright in advertising or marketing. Generally, a significant investment of time and money is devoted to the selection and launch of a brand name or trade dress design. The economic return can be undermined unless the name is appropriately secured and guarded against infringement. KMKSC can advise on the best means to secure your investment in light of your strategies, objectives and financial resources.
KMKSC is able to manage the appropriate registration processes and monitor infringement alone, or in tandem with in-house resources. If issues arise, we offer a prompt assessment of the legal implications, together with an evaluation of alternative means to resolve the matter. Litigation may be urgent and essential to protect client interests, or alternate strategy may be employed to offer less cost and avoid negative publicity. We also offer assistance in negotiating and documenting licensing arrangements as part of an exploitation strategy.
Advertising carries with it numerous legal considerations that must be addressed. KMKSC can review proposed advertisements for copyright, trademark, unfair competition and any other problems. We will also evaluate suspected infringements and assess the opportunities for recovery. Advertising frequently raises questions of commercial defamation, false advertising and other issues related to unfair competition. KMKSC is equally adept at vigorous representation to uphold either the rights of the victims of such practices, or to protect against the wrongly accused.